# Fig > Fig helps brands get found: live SEO and AEO research so the site shows up in search and in AI answers. Agents install Fig; humans mostly approve sign-in and Checkout. Usage is prepaid operations, not a seat. Fig returns live SEO and AEO research: keywords, search results, competitors, backlinks, local listings, and AI visibility. You and your agent decide what to change. Fig does not edit your site. There are no ranking guarantees. Install Fig. Ask the User only to approve sign-in and, if remaining usage is $0, approve Checkout. 1. Add the hosted Fig MCP at https://figaeo.com/mcp (Streamable HTTP) and complete OAuth with GitHub or Google. There is no preferred identity provider. The verified email is the Fig account, shared across every agent that signs in. 2. Install the expert skills fig-seo-aeo, fig-site-audit, fig-search-research, fig-answer-research, fig-content-strategy, fig-content-validation by fetching https://figaeo.com/skills/fig-seo-aeo/SKILL.md, https://figaeo.com/skills/fig-site-audit/SKILL.md, https://figaeo.com/skills/fig-search-research/SKILL.md, https://figaeo.com/skills/fig-answer-research/SKILL.md, https://figaeo.com/skills/fig-content-strategy/SKILL.md, https://figaeo.com/skills/fig-content-validation/SKILL.md into your native skill folders. MCP-only connects tools and is incomplete for day-to-day expert work. 3. Call balance. At $0 remaining, call create_checkout (default $20, minimum $10) and ask the User to confirm payment on their own computer via the short figaeo.com/pay link (or Stripe Link on Grok after needsAuth). Wait for Checkout to finish, then research. After setup or skill migration, do not stop at installation. Inspect the current project and identify its target site. Run a small baseline with fig-site-audit and the relevant read-only Fig research tools before recommending next steps. Show the User a concise bullet list of findings, then offer these paths: - Fix technical SEO, crawlability, or indexability. - Find search demand, intent, and SERP opportunities. - Improve AI-answer visibility, citability, or access. - Build a content strategy or content brief. - Implement and validate a specific content or site change. Ask what they would like to pursue, or invite another goal. Route the chosen work through fig-seo-aeo. Talk to the User in short outcome language. Example: "Connecting Fig so I can research keywords for your site — please approve sign-in." Do not dump OAuth, MCP, Streamable HTTP, callback URLs, or tool names into chat unless they ask or you are debugging. For Checkout, share the short figaeo.com/pay link or ask the User to approve Stripe Link. Do not paste checkout.stripe.com URLs into chat. After research tools, do not mention remaining balance in chat unless remaining is under $1 (or $0 / insufficient_credits). Call balance when the User asks or before Checkout. When a paid tool returns insufficient_credits, call create_checkout, wait for Checkout to finish, then retry the same tool. Fig does not notify the agent. Your agent starts Checkout and shares a short figaeo.com/pay link. Pay on your own computer. On Grok, you can finish with Stripe Link after you connect Link. create_checkout returns a short figaeo.com/pay URL. Give it to the human on their own computer, or open it via the client. Payment paths: (1) human pays on their computer with that short link, (2) on Grok, Stripe Link after needsAuth/connect Link, (3) do not use the agent chat box as the default payment surface. Never paste a raw checkout.stripe.com/c/pay/cs_...#... URL into chat — the hash truncates. The $10 minimum and $20 recommendation are credit subtotals. Applicable tax is added at Checkout. $20 is the recommended pack: about 4,000 live SERPs (top 10) or about 500 keyword-idea lookups (20 ideas each)—enough to research, act on, and recheck one website for about four weeks. Call create_checkout() with no amount to buy $20; minimum is $10. Deeper SERPs and site: queries cost more. About 2,000 live SERPs (top 10) per $10. About 250 keyword-idea lookups per $10 at the default of 20 ideas. A typical focused pass is still about 20 idea lookups and about 120 SERPs per two weeks (about 30 keywords, 3 snapshots). A $20 pack is about four weeks of that headroom, not a spend target. Discovered tools: balance, compare_serp_competitors, create_checkout, get_backlink_overview, get_backlinks, get_keyword_metrics, get_local_serp, get_serp, research_ai_visibility, research_domain, research_local_business, resolve_location, suggest_keywords. Prefer compact format. United States and English are defaults unless the User names another market. Local tools require an explicit city. After connect, day-to-day work is the fig-seo-aeo router plus focused audit, search research, answer research, content strategy, and validation skills. This file is install and checkout only. Appendix — Settings and CLI paste, not for chat. Exact MCP URL and transport: - MCP URL: https://figaeo.com/mcp - Transport: Streamable HTTP - Display name: Fig (server id may stay figaeo) - Sign-in: GitHub or Google in the connect card or browser. No preferred identity provider. - Callback if a client asks: https://figaeo.com/oauth/callback ## Client notes Settings and CLI details. Keep chat outcome-first. ### Cursor - Prefer the Fig plugin when it is available in the Cursor catalog (MCP + skills). Do not claim the listing is live until it appears in the catalog. - MCP-only: Settings → MCP → Add remote server, or the Add to Cursor deeplink. That connects tools only. - Skills fallback: copy the canonical skill folders into .cursor/skills/, ~/.cursor/skills/, or ~/.agents/skills/. ### Grok Bot - Prefer the Fig plugin/catalog when it is listed. If the catalog is missing, this is MCP + skills fetch — not a plugin install. - Grok Bot UI: Plugins → add a plugin/connector, or AddMcpServer, with display name Fig and the same Streamable HTTP URL. Server id may stay figaeo. - Grok Build CLI: grok mcp add --transport http figaeo https://figaeo.com/mcp. Remote HTTP OAuth is handled on first use. ### Claude Code - MCP: claude mcp add --transport http figaeo https://figaeo.com/mcp. Complete OAuth with /mcp. - Skills: copy canonical folders into .claude/skills/ or ~/.claude/skills/. MCP-only is incomplete. - Do not claim a Claude plugin marketplace listing unless it is visible in the catalog. ### Codex - MCP: codex mcp add figaeo --url https://figaeo.com/mcp then codex mcp login figaeo. ChatGPT desktop: Settings → MCP servers → Add server → Streamable HTTP. - Skills: ~/.agents/skills/ or ~/.codex/skills/, or project .agents/skills/. MCP + skills fetch unless a Codex plugin listing is visible. - Codex config is TOML. OAuth is the default for URL servers; do not invent a Fig bearer token. ### OpenClaw - MCP: openclaw mcp add figaeo --url https://figaeo.com/mcp --transport streamable-http --auth oauth then openclaw mcp login figaeo. - Skills: ~/.openclaw/skills/ or /skills/. MCP + skills fetch; no Fig OpenClaw plugin catalog is claimed. ### Hermes - MCP: in ~/.hermes/config.yaml set mcp_servers.figaeo.url to https://figaeo.com/mcp and auth: oauth, then hermes mcp login figaeo. Desktop also accepts hermes://mcp/install. - Skills: hermes skills install https://figaeo.com/skills/fig-seo-aeo/SKILL.md and the other two SKILL.md URLs, or copy folders into ~/.hermes/skills/. ### Gemini CLI - MCP: gemini mcp add --transport http figaeo https://figaeo.com/mcp. Complete OAuth with /mcp auth. - Skills: ~/.gemini/skills/, ~/.agents/skills/, or project .gemini/skills/. MCP + skills fetch. ## MCP - [Fig MCP](https://figaeo.com/mcp): Hosted Streamable HTTP server. Sign in from the connect card. ## Skills - [Skill](https://figaeo.com/skills/fig-seo-aeo/SKILL.md): Expert playbook. Fetch into the client skill folder. - [Skill](https://figaeo.com/skills/fig-site-audit/SKILL.md): Expert playbook. Fetch into the client skill folder. - [Skill](https://figaeo.com/skills/fig-search-research/SKILL.md): Expert playbook. Fetch into the client skill folder. - [Skill](https://figaeo.com/skills/fig-answer-research/SKILL.md): Expert playbook. Fetch into the client skill folder. - [Skill](https://figaeo.com/skills/fig-content-strategy/SKILL.md): Expert playbook. Fetch into the client skill folder. - [Skill](https://figaeo.com/skills/fig-content-validation/SKILL.md): Expert playbook. Fetch into the client skill folder. ## Docs - [Install Fig](https://figaeo.com/install.md): First-session workflow and Settings paste snippets. - [Setup docs](https://figaeo.com/docs): Human-readable install page. - [Connection details](https://figaeo.com/connect): MCP URL, skill URLs, and Settings paste snippets. ## Privacy - [Privacy Policy](https://figaeo.com/privacy): Account, OAuth, billing, and service data. ## Terms - [Terms of Service](https://figaeo.com/terms): Prepaid credits, acceptable use, and service terms. ## Optional - [Fig](https://figaeo.com): Product homepage. - [Compare Fig](https://figaeo.com/compare): How Fig differs from subscription SEO and AEO suites. - [Cursor plugin](https://github.com/richardguerre/figaeo-cursor): Public Cursor plugin with the Fig SEO/AEO router and specialist skills. Marketplace listing is when available in catalog. - [Skill files](https://figaeo.com/skills.md): Canonical public skill URLs.