Guide
Last updated September 23, 2026
GEO vs SEO
GEO vs SEO is the same brand, two retrieval systems. SEO is Google ranked results. GEO is being cited inside generated answers. Fig measures a slice of each.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
The practical split
SEO work in Fig uses researchdomain, suggestkeywords, and getserp. GEO/AEO work in Fig uses researchaivisibility on google and chatgpt, plus on-page citability in fig-answer-research.
Teams often say GEO and AEO interchangeably. Fig’s skill name is fig-answer-research, which gives the agent observed mentions and page-level evidence to improve citability.
Billing
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.