Guide
GEO vs SEO
GEO vs SEO is the same brand, two retrieval systems. SEO is Google (and similar) ranked results. GEO is being retrieved and cited inside generated answers. Fig measures a slice of each; it does not run your content program.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
The practical split
SEO work in Fig: research_domain, suggest_keywords, get_serp. GEO/AEO work in Fig: research_ai_visibility on google and chat_gpt, plus on-page citability in fig-answer-research.
Teams often say GEO and AEO interchangeably. Fig’s skill name is fig-answer-research. The data limitation is the same: observed mentions, not a live generated answer, not Fig historical tracking.
Billing
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.