Compare Fig

Fig is credit-based research for brand owners and the agents they already use. Suites still win if you need dashboards, crawls, or always-on tracking.

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Expert skills, not a mega-suite

Ahrefs and Semrush are the supermarket: large dashboards with hundreds of tools. Fig is a tasting menu — dedicated lookups plus one router plus five specialist skills for audits, search research, answer research, content strategy, and validation instead of a diluted mega-suite.

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