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Last updated September 23, 2026
Fig vs 
Profound
Profound is a monthly AEO tracker. Fig is $20 one-time. Your agent samples whether AI answers mention you, then ships the page. Keep Profound for always-on prompt tracking.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Profound listed Starter at $99/month billed yearly (ChatGPT tracking only on that tier) and Growth around $399/month billed yearly. Fig is $20 one-time. AI mention lookups use the same pack as Google results and keywords.
What each product is for
| Dimension | Profound | Fig |
|---|---|---|
| Job | Always-on answer-engine monitoring and AEO workflows | On-demand observed mentions/citations plus SEO lookups |
| Engines | Starter: ChatGPT. Growth: additional engines. Enterprise: broader roster | Supported: Google AI Overview-style and ChatGPT. Not Claude, Gemini, or Perplexity mentions |
| Billing | Typically yearly subscription from ~$99/mo list | Credits; $10 minimum Checkout |
| Output | Dashboards, prompt tracking, exports on paid tiers | Compact MCP payloads in the agent thread |
| SEO | AEO-first platform | SEO + AEO research in one hosted MCP |
How the workflows differ
Fig’s researchaivisibility returns observed LLM mentions, visibility, or citations for the supported engines and scope, giving an agent evidence to improve and recheck answer-engine reach.
If you need daily prompt tracking across nine engines, SSO, or Profound’s agent credits, buy Profound (or similar). Fig is for agent led improvement in the existing agent interface.
Keep Profound if
- AEO reporting is a standing program with daily prompt checks and multiple engines.
- You need Enterprise controls (SSO, API, multi-company) that Fig does not sell.
Pick Fig if
- You want a $20 one-time pack instead of a $99/mo AEO seat.
- The same pack should also buy Google results and keyword ideas.
- You accept Fig’s narrower engine coverage in exchange for credit billing and expert skills.
Usage for agents
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.
Your agent uses the credits as it researches, improves, and validates the website.