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Fig vs Profound
Profound is an AEO platform: track prompts across answer engines, dashboards, and (on higher tiers) agents and APIs. Fig is not that product. Fig offers observed mention and citation lookups your agent can call, plus classic SEO tools, on prepaid credits.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Profound’s pricing page lists Starter around $99/month billed yearly (ChatGPT tracking only on that tier) and Growth around $399/month billed yearly (more answer engines and seats). Enterprise is custom. Self-serve tiers are presented as annual billing.
Fig has no AEO subscription. Minimum Checkout $10, recommended $20 pack. AI mention lookups debit the same prepaid balance as SERPs and keywords.
What each product is for
| Dimension | Profound | Fig |
|---|---|---|
| Job | Always-on answer-engine monitoring and AEO workflows | On-demand observed mentions/citations plus SEO lookups |
| Engines | Starter: ChatGPT. Growth: additional engines. Enterprise: broader roster | Supported: Google AI Overview-style and ChatGPT. Not Claude, Gemini, or Perplexity mentions |
| Billing | Typically yearly subscription from ~$99/mo list | Credits; $10 minimum Checkout |
| Output | Dashboards, prompt tracking, exports on paid tiers | Compact MCP payloads in the agent thread |
| SEO | AEO-first platform | SEO + AEO research in one hosted MCP |
Honest limits on Fig
research_ai_visibility returns observed LLM mentions, visibility, or citations — not a live generated answer and not Fig historical tracking. competitors is ChatGPT only. ChatGPT mention data is United States and English only.
If you need daily prompt tracking across nine engines, SSO, or Profound’s agent credits, buy Profound (or similar). Fig will not pretend to be that dashboard.
Keep Profound if
- AEO reporting is a standing program with daily prompt checks and multiple engines.
- You need Enterprise controls (SSO, API, multi-company) that Fig does not sell.
Pick Fig if
- You want a brand owner or agent to sample AI visibility without a ~$99–$399/mo annual AEO seat.
- The same prepaid pack should also buy Google SERPs and keyword ideas.
- You accept Fig’s narrower engine coverage in exchange for credit billing and expert skills.
Credits, not a seat
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.