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Fig vs Semrush
Semrush is a large SEO and marketing suite — keyword tools, site audit, position tracking, and bundled AI-visibility products. Fig is a small set of live lookups plus expert skills, prepaid instead of a seat. Use Semrush when you want the mega-suite; use Fig when an agent should pull research without another subscription.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Semrush packaging has been in flux (classic SEO toolkit tiers versus Semrush One SEO + AI Search bundles). On Semrush’s pricing page, SEO-only plans are typically shown from about $140/mo monthly (about $117/mo equivalent when billed annually). Semrush One-style bundles are typically shown from about $199/mo monthly (about $165/mo billed annually), stepping up through roughly $299 and $549 monthly list prices. Extra users start around $45/mo on public add-on copy.
Fig Checkout minimum is $10; recommended pack $20. No seat, no annual commit.
Treat $140 / $199 as typical floors, not a locked quote. Confirm current names (Pro, Guru, Semrush One, Starter, Pro+) on the vendor page.
What each product is for
| Dimension | Semrush | Fig |
|---|---|---|
| Interface | Marketing OS: SEO toolkit, reports, optional MCP | MCP tools + skills in Cursor, Grok, Claude, and similar agents |
| Billing | Monthly/annual subscription; seats and add-ons | Prepaid credits, shared by email across agents |
| AI visibility | Bundled AI Search products on Semrush One-style plans | research_ai_visibility for observed Google/ChatGPT mentions — not a prompt-tracking platform |
| Scope | SEO, content, PR, local, and more in one suite | Focused set of research operations |
| Checkout | You subscribe in Semrush | Agent returns a short figaeo.com/pay link; you approve |
Honest overlap
Semrush also promotes MCP so agents can use its dataset. If you already sit on a Semrush plan, Fig is optional.
Fig is not a Position Tracking replacement, not a Site Audit crawler, and not a content-marketing toolkit. It will not promise AI-search share of voice.
Keep Semrush if
- You need daily keyword tracking, white-label reports, or a shared marketing workspace.
- You want Semrush’s AI visibility product with prompt quotas and dashboards.
- Procurement expects a named SaaS suite with seats.
Pick Fig if
- You do not want to carry a $140–$550/mo-class subscription for occasional research.
- An agent should run keyword, SERP, and AI-mention lookups, then you approve Checkout.
- You want fig-seo-aeo / fig-answer-research playbooks instead of navigating a mega-suite.
Credits, not a seat
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.