Fig vs Semrush

Semrush is a monthly marketing suite. Fig is $20 one-time for your agent. Keep Semrush for the mega-suite. Pick Fig when the agent should improve the site in chat.

Give this to your agent

Set up Fig - https://figaeo.com/llms.txt

Get started

Typical pricing (public list ranges)

Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.

Semrush packaging has been in flux (classic SEO toolkit tiers versus Semrush One SEO + AI Search bundles). On Semrush’s pricing page, SEO-only plans are typically shown from about $140/mo monthly (about $117/mo equivalent when billed annually). Semrush One-style bundles are typically shown from about $199/mo monthly (about $165/mo billed annually), stepping up through roughly $299 and $549 monthly list prices. Extra users start around $45/mo on public add-on copy.

Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. There is no seat and no annual commit.

Treat $140 / $199 as typical floors, not a locked quote. Confirm current names (Pro, Guru, Semrush One, Starter, Pro+) on the vendor page.

Semrush pricing (vendor)

What each product is for

Dimension	Semrush	Fig
Interface	Marketing OS: SEO toolkit, reports, optional MCP	MCP tools + skills in Cursor, Grok Bot, Claude Code, and similar agents
Billing	Monthly/annual subscription; seats and add-ons	Prepaid credits, shared by email across agents
AI visibility	Bundled AI Search products on Semrush One-style plans	researchaivisibility for observed Google/ChatGPT mentions — not a prompt-tracking platform
Scope	SEO, content, PR, local, and more in one suite	Focused set of research operations
Checkout	You subscribe in Semrush	Agent returns a short figaeo.com/pay link; you approve

Where the workflows overlap

Semrush also promotes MCP so agents can use its dataset. If you already sit on a Semrush plan, Fig is optional.

Semrush provides Position Tracking, Site Audit crawling, and content-marketing workflows. Fig gives an agent focused live research plus specialist skills for improving the website.

Keep Semrush if

You need daily keyword tracking, white-label reports, or a shared marketing workspace.
You want Semrush’s AI visibility product with prompt quotas and dashboards.
Procurement expects a named SaaS suite with seats.

Pick Fig if

You do not want to carry a $139–$550/mo-class subscription for research you can finish in chat.
An agent should look up keywords, Google results, and AI mentions, then you approve Checkout.
You want skills that tell the agent what to do instead of navigating a mega-suite.

Usage for agents

Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.

Your agent uses the credits as it researches, improves, and validates the website.