Fig vs DataForSEO

DataForSEO is a wholesale SEO API. Fig is $20 one-time for your agent. Keep DataForSEO if you want keys and queues. Pick Fig if the agent should finish the research in chat.

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Typical pricing (public list ranges)

Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.

DataForSEO is pay-as-you-go with no monthly SEO seat. Their pricing page states a $50 minimum payment, with a free $1 trial. DataForSEO’s wholesale per-SERP rate is lower than Fig’s retail credits at volume.

Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Fig’s retail rates are not DataForSEO wholesale rates — you pay for hosted tools, compact responses, Checkout, and skills, not raw API units.

What each product is for

Dimension	DataForSEO	Fig
Buyer	Developers and platforms building SEO products	Brand owners and agents who should not run an API stack
Access	REST APIs, keys, task queues, live vs standard modes	Hosted Streamable HTTP MCP after GitHub or Google sign-in
Minimum pay	Typically $50 deposit after trial credit	Checkout starts at $10, but $20 is recommended to improve your SEO and AEO.
Skills	You write the agent logic	fig plus focused audit, research, content, craft, programmatic, free-tool, validation, and outcomes skills
Payment UX	Account balance in DataForSEO	Short figaeo.com/pay link; human approves Checkout

Honest overlap

If you are comfortable with API keys, webhooks, location codes, and per-endpoint pricing, DataForSEO is the direct data buy. DataForSEO’s wholesale per-SERP rate is lower than Fig’s retail credits at volume.

Fig is the opposite pitch: no scraping stack, no vendor dashboard for the brand owner, no guarantee that Fig is the lowest cost per row. It is the hosted lookups an agent can finish in chat.

Keep DataForSEO if

You are shipping your own SEO SaaS, rank tracker, or high-volume pipeline.
You want the $50 API wallet and per-request control across many endpoints.

Pick Fig if

An agent should call getserp and suggestkeywords without you holding SEO API credentials.
You want $10–$20 Checkout instead of a $50 API minimum and integration work.
You want expert skills and human-approved payment, not a developer console.

Usage for agents

Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.

Your agent uses the credits as it researches, improves, and validates the website.