Fig vs Ahrefs

Ahrefs is a monthly SEO suite. Fig is $20 one-time for your agent. Keep the suite if you live in dashboards. Pick Fig if the agent should look things up and ship the site.

Give this to your agent

Set up Fig - https://figaeo.com/llms.txt

Get started

Typical pricing (public list ranges)

Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.

Ahrefs typically sells monthly subscriptions. On Ahrefs’ pricing page, Starter is listed around $29/mo, Lite around $129/mo, Standard around $249/mo, Advanced around $449/mo, and Enterprise around $1,499/mo with an annual commitment. Extra seats are add-ons (publicly listed around $40–$80/mo on the core suites). Brand Radar and other kits are separate.

Fig has no monthly plan. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Tax is added at Checkout.

Ranges, not a quote. Ahrefs also offers Ahrefs Free for verified sites you own.

Ahrefs pricing (vendor)

What each product is for

Dimension	Ahrefs	Fig
Interface	Dashboards, reports, optional MCP/API on paid plans	Hosted MCP tools in the agent you already use
Billing	Monthly or annual seat; usage limits and add-ons	Prepaid USD credits; spend only on lookups
Data	Ahrefs index, Site Explorer, rank tracker, site audit, Content Explorer	Live keyword, SERP, backlink, local, and AI-mention lookups
Skills	Broad toolkit; you choose which of hundreds of surfaces to use	fig plus twelve focused SEO/AEO specialist skills
Who pays	Subscriber on a plan	Human approves Checkout; agent starts the pay link

Where the workflows overlap

Ahrefs now lists MCP server access on paid suites. If your team already pays for Ahrefs and wants that data inside an agent, you may not need Fig.

Ahrefs provides deeper Site Explorer, historical rank tracking, site crawls, and Content Explorer. Fig gives an agent compact live lookups plus specialist skills to research, suggest edits, implement, and recheck.

Keep Ahrefs if

You need a shared dashboard, scheduled rank tracking, or site-audit crawls for a team.
You already buy Ahrefs data and want its MCP/API inside that subscription.
You rely on Ahrefs’ backlink index and historical views as the source of truth.

Pick Fig if

A brand owner or coding agent needs SEO/AEO data in chat without a new monthly seat.
You want $20 one-time to improve a website, not Lite or Standard list prices every month.
You want skills that tell the agent what to do, not a suite of hundreds of tools.

Usage for agents

Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.

Your agent uses the credits as it researches, improves, and validates the website.