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Last updated September 23, 2026
Fig vs 
Surfer
Surfer is a monthly content editor. Fig is $20 one-time. Your agent pulls live search and mention data, then you write elsewhere.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
On Surfer’s pricing page, Standard is listed around $99/mo billed yearly, Pro around $182, Peace of Mind around $299, with a separate AI Search Analytics line around $158/mo billed yearly and Enterprise around $999/mo. Monthly list prices are typically higher than the yearly equivalents shown.
Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. There is no document quota.
What each product is for
| Dimension | Surfer | Fig |
|---|---|---|
| Job | Write and score content; optional AI prompt tracking | Research data in the agent thread |
| Billing | Monthly/annual content seats from ~$49/mo yearly | Prepaid credits |
| SERP | SERP Analyzer on higher plans | get_serp as a SERP API-style MCP call |
| MCP | MCP listed on several Surfer plans | Live lookups plus skills in the agent you already use |
Keep Surfer if
- Your team lives in a content editor and wants a Content Score on every draft.
Pick Fig if
- An agent should pull live SERPs and keywords without a Surfer document subscription.
Usage for agents
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.
Your agent uses the credits as it researches, improves, and validates the website.