Compare
Fig vs Surfer
Surfer is a content editor and AI-visibility suite: documents, content scores, and prompt tracking. Fig does not grade your draft. Fig returns live SERP and mention data so an agent can brief a human — then you write elsewhere.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
On Surfer’s pricing page, Discovery is listed around $49/mo billed yearly, Standard around $99, Pro around $182, Peace of Mind around $299, with a separate AI Search Analytics line around $158/mo billed yearly and Enterprise around $999/mo. Monthly list prices are typically higher than the yearly equivalents shown.
Fig Checkout minimum $10; recommended $20. No document quota.
What each product is for
| Dimension | Surfer | Fig |
|---|---|---|
| Job | Write and score content; optional AI prompt tracking | Research data in the agent thread |
| Billing | Monthly/annual content seats from ~$49/mo yearly | Credits, not a seat |
| SERP | SERP Analyzer on higher plans | get_serp as a SERP API-style MCP call |
| MCP | MCP listed on several Surfer plans | Hosted Fig MCP plus one router and five specialist skills |
Keep Surfer if
- Your team lives in a content editor and wants a Content Score on every draft.
Pick Fig if
- An agent should pull live SERPs and keywords without a Surfer document subscription.
Credits, not a seat
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.