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Ahrefs vs Semrush vs Fig
Ahrefs vs Semrush vs Fig is a three-way: two mega-suite SEO platforms on monthly seats, and Fig’s hosted MCP tools on prepaid credits. Pick a suite when you need tracking and crawls. Pick Fig when a coding agent should research without another subscription.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Ahrefs core suites typically list around $129 / $249 / $449 per month (Lite / Standard / Advanced), with Starter around $29/mo. Semrush SEO-only typically from about $140/mo monthly; Semrush One-style bundles typically from about $199/mo monthly. Fig: no seat, $10 minimum, $20 recommended pack.
How to choose
| If you need | Usually pick |
|---|---|
| Backlink index, Site Explorer, Ahrefs MCP inside a paid suite | Ahrefs |
| Marketing OS, position tracking, Semrush One AI Search | Semrush |
| Agent-native lookups, $10–$20 Checkout, one router and five specialist skills | Fig |
Honest overlap
Ahrefs and Semrush both now expose MCP on paid plans. Fig still exists for teams who refuse another monthly seat. Fig does not replace crawls, rank trackers, or Content Explorer.
Credits, not a seat
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.