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Last updated September 23, 2026
Ahrefs vs 
Semrush vs 
Fig
Two mega-suites on monthly seats. Fig is $20 one-time. Pick a suite when you need tracking and crawls. Pick Fig when your agent should improve the site.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Ahrefs core suites typically list around $129 / $249 / $449 per month (Lite / Standard / Advanced), with Starter around $29/mo. Semrush SEO-only typically from about $140/mo monthly; Semrush One-style bundles typically from about $199/mo monthly. Fig has no seat: Checkout starts at $10, but $20 is recommended to improve your SEO and AEO.
How to choose
| If you need | Usually pick |
|---|---|
| Backlink index, Site Explorer, Ahrefs MCP inside a paid suite | Ahrefs |
| Marketing OS, position tracking, Semrush One AI Search | Semrush |
| Agent-native lookups, $20 one-time, skills that ship the work | Fig |
Honest overlap
Ahrefs and Semrush both now expose MCP on paid plans. Fig still exists for teams who refuse another monthly seat. Fig does not replace crawls, rank trackers, or Content Explorer.
Usage for agents
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.
Your agent uses the credits as it researches, improves, and validates the website.