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Fig vs Moz
Moz Pro is a classic SEO suite: rank tracking, crawls, Domain Authority, plus newer AI/GEO dashboards on paid plans. Fig is a focused set of live lookups for agents, not a Moz replacement for campaigns and crawls.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Moz’s pricing page lists Standard around $99/mo ($79/mo billed yearly), Medium around $179/mo ($143 yearly), Large around $299/mo ($239 yearly), plus an entry Starter around $49/mo for one site. Extra seats are listed around $49/mo. AI visibility dashboards and extra prompts are add-ons on the published grid.
Fig has no Moz-style campaign seat. Minimum Checkout $10; recommended $20.
What each product is for
| Dimension | Moz Pro | Fig |
|---|---|---|
| Job | Tracked campaigns, crawls, DA metrics, reports | On-demand keywords, SERPs, AI mentions |
| Billing | Typical $49–$299/mo Pro subscriptions | Prepaid credits |
| AI/GEO | Prompt tracking and AI briefs on Pro plans | research_ai_visibility, Google and ChatGPT only |
Keep Moz if
- You need MozBar, Domain Authority, or scheduled rank tracking for a campaign.
Pick Fig if
- You do not want a $49–$299/mo suite for occasional agent research.
Credits, not a seat
Fig is prepaid credit, not a monthly seat. Checkout starts at $10; a $20 pack is the recommended default. Your agent spends the balance on live lookups, then asks you to approve Checkout again when remaining USD cannot cover the next call.
Fig does not guarantee rankings, citations, or traffic. It returns research data your agent can call. Humans approve sign-in and Checkout. The agent (or you) decides what to change on the site.