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Last updated September 23, 2026
Fig vs 
Moz
Moz Pro is a monthly SEO suite. Fig is $20 one-time. Keep Moz for campaigns and crawls. Pick Fig when the agent should look things up and ship.
Give this to your agent
Set up Fig - https://figaeo.com/llms.txt
Typical pricing (public list ranges)
Competitor prices below are typical public list ranges as of September 2026. Plans, seats, and add-ons change. Confirm on the vendor’s pricing page before you buy.
Moz’s pricing page lists Standard around $99/mo ($79/mo billed yearly), Medium around $179/mo ($143 yearly), Large around $299/mo ($239 yearly), plus an entry Starter around $49/mo for one site. Extra seats are listed around $49/mo. AI visibility dashboards and extra prompts are add-ons on the published grid.
Fig has no Moz-style campaign seat. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO.
What each product is for
| Dimension | Moz Pro | Fig |
|---|---|---|
| Job | Tracked campaigns, crawls, DA metrics, reports | On-demand keywords, SERPs, AI mentions |
| Billing | Typical $49–$299/mo Pro subscriptions | Prepaid credits |
| AI/GEO | Prompt tracking and AI briefs on Pro plans | researchaivisibility, Google and ChatGPT only |
Keep Moz if
- You need MozBar, Domain Authority, or scheduled rank tracking for a campaign.
Pick Fig if
- You do not want a $49–$299/mo suite for occasional agent research.
Usage for agents
Fig uses prepaid credits. Checkout starts at $10, but $20 is recommended to improve your SEO and AEO. Your agent spends the balance on live lookups and asks you to approve Checkout again when it needs more.
Your agent uses the credits as it researches, improves, and validates the website.